One of the biggest mistakes that I see entrepreneurs make, whether in their speaking or website copy, is focusing too much on them and their solution.
It’s all “me,” “I,” and “my solution.” Your audience doesn’t care. And here’s why that’s a problem – you’re not connecting!
Before you get to the end of the story, you need to start at the beginning because you know what? That’s where they’re at.
You need to meet them where they’re at!
Watch the video to see the one thing that might change everything when it comes to building your next talk.
P.S. Your job is not to inform your audience. If it were, you’d be happy with the thank you’s you get after the presentation. What you want is to continue the conversation with your services. To do that, you need to know how to build a presentation that converts, and that’s where I can help you.
