Menu
Some people call me “Niche Bitch” (in a joking manner) and others call me the answer to their prayers, but one’s thing for sure – I’ve helped a lot of people figure out how truly gifted they are and turn that into a business they want to shout about from the rooftops (aka social media, podcast, stages)…
But I haven’t always been aligned with my own superpowers or running a business that I’m in love with.
Like you, I felt stifled in regular jobs (or as I like to call it, “slavery“) with schmendrick (foolish) bosses and failed at more businesses than I can count.
I’d talk a good game, but something always felt off in my business, so I’d take more and more courses, but in the end, I’d quit.
Everyone called me “Miss Potential“, but all I could hear was my negative inner voice/gremlin berating me and calling me a quitter.
I had things I was passionate about, but not much experience in them, so I did what what most people do – I tried to figure out how I could fit into the marketplace, rather than figure out how to make my uniqueness fit into the marketplace.
And I unwittingly limited my happiness, my wealth, and the impact I could make.
But it didn’t have to be that way for me, and it doesn’t have to be that way for you.
The first time that I felt special and gifted was when I read Barbara Sher’s book, “I Could Do Anything If I Only Knew What It Was.” Not the whole book mind you, just 6 pages on what she called, “Scanners.”
These are people who love lots of things, but also drop them because they have an insatiable curiosity that leads them to the next thing. She actually thought my ability to quit things was awesome!
And then, I started noticing people like me everywhere. In her books, she had all of these amazing ideas for how people could turn their gifts into self-employment, so I would just try to help people out.
I’d do these one-off free coaching sessions which I called my mitzvahs (charity work), but I never considered doing it for work because I have no experience, and who wants to take career advice from someone who isn’t happy in her career or rich and successful (thanks, Nick!)
A while later, I got introduced to Marcus Buckingham and his Gallup Strengths-Finder test. That test gave me the actual words for my gifts (or superpowers) – Strategic, Futuristic, Activator, Maximizer, and Woo.
So now when I’d meet these Scanners, I’d have them do the test too and then, I’d do this sort of magic trick where I would combine them into a few possible niches that they’d never thought to do, and all these new entrepreneurs were born!
For years, I would go to these business networking events, where I’d notice these entrepreneurs who were floundering in their businesses, and I’d offer to help them out. I’d see the gold, do my magic, and pivot a lot of people’s businesses, but again who would want to pay a business coach for advice when they’re not a huge success, so I didn’t do it and wasted years going down the wrong path.
What I didn’t give myself credit for then, but I do now, is that (1) I was born with superpowers that give me advantages over other people and (2) I’ve experienced and overcome some pretty tough problems.
Skills on my resume and my past working experience are not the only things I have to offer the world!
When you’re focused on something – good or bad, you spend a lot of time learning about it, experiencing it, and believing something deeply about the world because of it.
It turns out that that matters. In fact, it matters to you more than anything – that’s where missions come from. And I should know – I help people find their missions.
Isn’t that what you want to do – share your ideas for how you solve whatever problem and help a lot more people?
But ideas alone aren’t persuasive. Someone always needs to champion them. And why not you?
You’re being called for more. Not by me. By you know who. You hear God whisper quietly to you when you finally stop doing the 1,000 things on your to-do list.
You know how I know? Every person that I help tells me the same thing – they’ve heard the call and know that they are meant to inspire waaaaaaaaaay more people than they are now.
While they say they want to find a few more clients, what they really want is to lead a movement.
They’re just too scared to admit it because it means they’ll have to actually get on a stage and speak. Oy gevalt (oh my God)!
Public speaking won’t kill you; it’ll set you free. You wanted freedom, real freedom – here it is!
You can inspire hundreds of people at one time to get the help they need.
You can give them a transformation right there in a conference, when listening to a podcast, or watching YouTube.
Nothing is more inspiring and life-changing than an entrepreneur with purpose, a well-thought out offer, and the skills of a professional speaker.
You might be scared and think you’re not a “natural“, so you can’t do it, but naturals aren’t the best speakers.
Some of my favourite “World Champions of Public Speaking“, including Craig Valentine, Darren Lacroix, Ed Tate, and Mark Brown, had stutters, phobias, and other perfectly good reasons not to step onto big stage after big stage, but they did it anyway – and have certainly inspired millions of people by now.
You just need to learn the skills of a professional speaker. That’s all.
I got certified as a World-Class Speaking Coach, so I can help you to do just that.
I promise – I’ve got you! It’ll be more fun and freeing than you can imagine.
If you’re ready to fall in love with your business, inspire people with your unique twist on things, and really make a difference, here’s what you’ll get with the “Superpower-ful Personal Brand™”
…
Your business needs to be a reflection of what you care about, the knowing you’ve learned over the years, and your God-given talents.
You’ll be happiest when you work with people who need the exact help you can provide, so choose to target your people instead of anybody.
Running a business is hard, but when you know your big why (the 3rd level), it’s so much more compelling for your prospects and inspiring for you.
If you want to resonate, you need to niche down to a problem a group of people have in common, not some type of demographic info like women who are 30-50 years old. When you do, magic happens.
Running a business like a self-employed person caps your growth and hinders your ability to succeed, because while you want more clients, when you get them, you lose the reason you started the business in the first place – to work less.
There is nobody who could be a better spokesperson for your personal brand than you. It might seem scary, but speaking is the best way to resonate with future employees, partners, and prospects – and it’s free.