Some people call me “Niche Bitch” (in a joking manner) and others call me the answer to their prayers, but one’s thing for sure – I’ve helped a lot of people figure out how truly gifted they are and turn that into a business they want to shout about from the rooftops (aka social media, podcast, stages)…
But I haven’t always been aligned with my own superpowers or running a business that I’m in love with.
Like you, I’ve felt stifled in regular jobs (or as I like to call it, “slavery“) with schmendrick (foolish) bosses and failed to launch more businesses than I can count.
I’d talk a good game, but something always felt off in my business, so I’d take more courses, read more books, and talk up my amazing ideas, but then falter at the starting line.
I had things I was passionate about, but not much experience in them, so I did what what most people do – I tried to figure out how I could fit into the marketplace, rather than figure out how to make my uniqueness fit into the marketplace.
And I unwittingly limited my happiness, my wealth, and the impact I could make.
But it didn’t have to be that way for me, and it doesn’t have to be that way for you.
The first time that I felt special and gifted was when I read Barbara Sher’s book, “I Could Do Anything If I Only Knew What It Was.” Not the whole book mind you, just 6 pages on what she called, “Scanners.”
Scanner are people who love lots of things, but also drop them because they have an insatiable curiosity that leads them to the next thing and the next one. She actually thought my ability to quit things was awesome!
And then, I started noticing people like me everywhere. Her books were filled with amazing ideas for how people could turn their gifts into businesses, so I would share my knowledge and try to help them out.
A while later, I got introduced to Marcus Buckingham and his Gallup Strengths-Finder test. That test gave me the actual words for my gifts (or superpowers) – Strategic, Futuristic, Activator, Maximizer, and Woo.
So then when I’d meet these Scanners, I’d have them do the test too and then, I’d do this sort of magic trick where I would combine them into a few possible niches that they could have never come up with on their own, and all these new entrepreneurs were born!
For years, I did these mitzvahs (good deeds)/free consulting sessions. I’d see the gold, do my magic, and pivot a lot of people’s businesses, but I couldn’t imagine anyone would want to pay a business coach for advice when they’re not a huge succe$$, so I didn’t do anything with it and wasted years going down the wrong path.
Skills on a resume and your past working experience aren’t the only things that you have to offer the world, and you don’t want to figure out where you fit into the marketplace because that’ll water down what you do and make you sound like everybody else.
What I didn’t give value then, but I do now, is that (1) I was born with these God-given talents or superpowers that make me different from other people and (2) I’ve experienced and overcome some pretty tough problems that can help a lot people.
All missions start from that same place – your unique view of the world and a passion to fix it, but ideas alone aren’t persuasive enough.
Someone needs to champion it. Guess who?
You! You’re being called for more. And it’s not me saying it. You hear God whispering quietly to you when you finally stop doing the 1,000 things on your to-do list.
Know how I know? Every single person that I help surprisingly admits the same thing – they’ve heard the voice, they know they’re suppose to inspire waaaaaaaaaay more people than they are now.
While you’re saying and acting like all you need is to just find a few more clients, what you really need to do is LEAD A (MINI) MOVEMENT. Oy gevalt (oh my God)!
I know you’re freaking out, but did you see that I said “mini movement”, not take over the world or start a cult?
The important thing to note here is that you need to package up your solution and market it in a way that resonates with people – YOUR PEOPLE.
Whether you realize it or not, you are starting a personal brand and you are its brand champion. There, I said it!
Your job is to help people get a transformation and to convince them that you can help them get it (and that it will be worth the effort to get it).
Nothing is more inspiring and life-changing than an entrepreneur on a mission!
I am not telling you that you have become a professional speaker, but is that little voice in your head telling that you should be on stages, on podcasts, etc.?
Surprisingly, every one of my clients says the same thing – they know they should be speaking to audiences because that’s how they can make the biggest difference.
You might have all sorts of excuses of why you can’t do it like, “you’re not a ‘natural’“, but in my humble opinion, naturals don’t actually make the best speakers.
Some of my favourite “World Champions of Public Speaking“, including Craig Valentine, Darren Lacroix, Ed Tate, and Mark Brown had stutters, phobias, etc…
Your biggest weapon in business is how well you communicate, scratch that, resonate with your ideal peeps. That’s why I got certified as a World-Class Speaking Coach, so I can help you resonate with the people who need you most.
Do you even know who that is or what they’d need to hear to say “yes” to working with you?
If you’re ready to fall in love with your business, inspire people with your unique twist on things, and make a really big difference, here’s what you’ll get in the “Rise to Rave-Worthy™” personal brand package.
Your business needs to be a reflection of what you care about, the knowing you’ve learned over the years, and your God-given talents.
You’ll be happiest when you work with people who need the exact help you can provide, so choose to target your people instead of anybody.
Running a business is hard, but when you know your purpose or “big why” as I call it, it’s so much more compelling for your prospects and inspiring for you.
If you want to resonate, you need to niche down to a problem a group of people have in common, not some type of demographic info like women who are 30-50 years old. When you do, magic happens.
Running a business like a self-employed person caps your growth and hinders your ability to succeed, because while you want more clients, when you get them, you lose the reason you started the business in the first place – to work less.
There is nobody who could be a better spokesperson for your personal brand than you. Whether that’s a Reel on Instagram, guesting on a podcast, or speaking at a summit, speaking is the best way to resonate with future prospects, employees, and strategic partners – and it’s free.