Your ideas could change the world. And the responsibility for that rests on your shoulders.
You are the chief strategist and spokesperson for your business.
It’s not easy to develop a clear position in the marketplace, so people understand what you do and can recommend you to others.
And it’s not easy to clearly articulate your value to a room of prospects and get them to say “yes” to whatever it is your selling – free or not.
And if you’re not clear, for sure, they won’t be clear. And that’s where your problems start.
Maybe it should be. People take selling much too seriously. They think it needs to be all factual and corporate sounding. I disagree. Those days have come and gone.
We want to deal with people we like and that we feel get us. That means that sounding impersonal is exactly the opposite of what you want.
Here’s what I know – People don’t buy the smartest choice; they buy the smartest choice for them.
It’s your job to show them what they need in a way that makes sense for them – in their brain, yeah sure, but also in their gut, heart, and even funny bone.
And you can do that by doing something you do every day – talk like a normal person who is flawed, has emotions, and tells stories.
If you have a clear niche and offerings that people are willing to pay good money for, and you want to attract ideal clients and bigger opportunities with more professional-level speaking on live or virtual stages, then check out the 8-week “Rave-Worthy Speaker” coaching program, so you can:
If your business is not clearly differentiated from your competitors in your ideal prospects’ minds (which you need before building a rave-worthy presentation), and you want to have a website that positions you well in the marketplace, then check out the 8-week “Rave-Worthy Business” coaching program, so you can: