What to Do Before You Jump into your Solution

One of the biggest mistakes that I see entrepreneurs make, whether in their speaking or website copy, is focusing too much on them and their solution. It’s all “me,” “I,” and “my solution.” Your audience doesn’t care. And here’s why that’s a problem – you’re not connecting! Before you get to the end of the […]

Is Your Presentation Scalable?

Although tons of people like to have acronyms for the content of their presentations, I do not.  For one thing, acronyms are so corny! And makes me feel like you were too lazy to come up with good content or stories, which is why you needed to slap on some cheesy acronym, like “LIFE” or […]

Do Your Stories Have Characters?

As an entrepreneur who speaks, you want people to buy whatever it is you’re selling at the end of your presentation. But most of the time, people don’t buy. Why??? That’s what you want to know. Watch the video below to hear about the exercise that pinpoints what’s holding them back… And here’s what I […]

What’s Holding Them Back from Buying?

As an entrepreneur who speaks, you want people to buy whatever it is you’re selling at the end of your presentation. But most of the time, people don’t buy. Why??? That’s what you want to know. Watch the video below to hear about the exercise that pinpoints what’s holding them back… And here’s what I […]

Help Them Get to the “After” Version

When it comes to people changing, they need to know that change is possible, change is possible for them, and it’ll be worth the sacrifice.  There’s one best way to make that abundantly clear to them, but most speakers don’t do a great job with this part.  Watch the video to see how to make […]

How to Capture “Before” Client Language

The most important thing you can do to connect with your audience both in terms of your marketing copy and in your speech/presentation is to use words that resonate. The problem is that most people who have solved the problem and are in the “after” part now use different language from when they started, and […]

How to Conclude with a Nice Touch

Ending a presentation can feel awkward and like we just want to get out of there, but it’s super important to end on a high note. More specifically, you want to end by giving people hope, so they’ll go out and try your suggested solution. Otherwise, why did you bother speaking in the first place?  […]

It’s Okay to Talk in Circles

You might be worried about rambling (I heard two people in the last week state that they want to be “concise” speakers,) but this is about making your storytelling stand out.  One of my favourite ways to tell a story is to break it up. Crazy, I know!  Remember, it’s your story, and you get […]

Do You Want to Motivate or Inspire your Audience?

As speakers, our goal is to get people to change, but how exactly do we get people to change willingly? There are basically two good options – motivate and inspire your audience. Which do you tend to use in your speeches or presentations? And how much better would it be if you used both tactics? […]

What to Do When your Bio isn’t Super Strong

Not everybody has superstar credentials, even if it feels that way. Every one of my social media feeds, especially the ads (aren’t they just the worst?), are filled with people who have all written 17 books, been featured in “Entrepreneur” magazine, or had $100K launches. Holy shit!!! I don’t know about you, but I find […]