The most important thing you can do to connect with your audience both in terms of your marketing copy and in your speech/presentation is to use words that resonate.
The problem is that most people who have solved the problem and are in the “after” part now use different language from when they started, and this builds a rift.
That’s why you’ll want to watch the video to hear some ideas how to capture that “before” client language.
P.S. If you want to finally get on that stage and see their faces lighting up because your message, characters, and hope resonate and inspire your audience, reach out. I can help.