What to Do Before You Jump into your Solution

One of the biggest mistakes that I see entrepreneurs make, whether in their speaking or website copy, is focusing too much on them and their solution. It’s all “me,” “I,” and “my solution.” Your audience doesn’t care. And here’s why that’s a problem – you’re not connecting! Before you get to the end of the […]

Is Your Presentation Scalable?

Although tons of people like to have acronyms for the content of their presentations, I do not.  For one thing, acronyms are so corny! And makes me feel like you were too lazy to come up with good content or stories, which is why you needed to slap on some cheesy acronym, like “LIFE” or […]

Do Your Stories Have Characters?

As an entrepreneur who speaks, you want people to buy whatever it is you’re selling at the end of your presentation. But most of the time, people don’t buy. Why??? That’s what you want to know. Watch the video below to hear about the exercise that pinpoints what’s holding them back… And here’s what I […]

You Don’t Need a Fancy Schmancy Set-Up

The tech can certainly feel overwhelming, but it doesn’t have to be.    Some people have lots of fun going quite overboard with it, – and I admire the way their minds work, but I prefer simplicity (at least until I have a team).    What’s most important thing is this – do not distract your […]

What’s Holding Them Back from Buying?

As an entrepreneur who speaks, you want people to buy whatever it is you’re selling at the end of your presentation. But most of the time, people don’t buy. Why??? That’s what you want to know. Watch the video below to hear about the exercise that pinpoints what’s holding them back… And here’s what I […]

The Best Avatar To Imagine

When it comes to your voice – whether you’re writing your speech or the copy for your website, you don’t want to talk to your target market. Nope, that won’t work. Here’s why – nobody wants to be spoken to as if they’re a group. It’ll come out watered down, rather than them feeling like […]

Help Them Get to the “After” Version

When it comes to people changing, they need to know that change is possible, change is possible for them, and it’ll be worth the sacrifice.  There’s one best way to make that abundantly clear to them, but most speakers don’t do a great job with this part.  Watch the video to see how to make […]

It Pays to Educate Yourself

I have some pretty big news for you today, but before I announce it, you should get your weekly blog tip and frankly, it pertains… It’s easy to just copy other people that you see and think that you’ll get the same results while saving a few bucks. Um, no! What you see isn’t always […]

When the Show Must Go On

You really do need to be in a good frame of mind to present.  If it isn’t, we need to switch your focus from being on you to where it needs to be – on them. But if your gremlins are attacking you, saying all sorts of negative stuff, that’s rather hard to do. When […]

How to Capture “Before” Client Language

The most important thing you can do to connect with your audience both in terms of your marketing copy and in your speech/presentation is to use words that resonate. The problem is that most people who have solved the problem and are in the “after” part now use different language from when they started, and […]