Is your Subscribe Button Working for You?
There is pretty much nothing more important than getting visitors to your website to opt-in to your newsletter so you can keep in touch. I don’t know about you, but I think the text on that button is super important, as is the promise of what they’re get if they sign up. Yet, most people […]
The 3 Hashtags You Need on YouTube
As a speaker, you’re likely using social media to be found, but don’t limit yourself to the more social networks. YouTube is fabulous because people are trained to search for solutions on YouTube and you get a chance to speak your answer. Whoa!!!! That being said, there is an easy trick that you might not […]
You Don’t Need a Fancy Schmancy Set-Up
The tech can certainly feel overwhelming, but it doesn’t have to be. Some people have lots of fun going quite overboard with it, – and I admire the way their minds work, but I prefer simplicity (at least until I have a team). What’s most important thing is this – do not distract your […]
What’s Holding Them Back from Buying?
As an entrepreneur who speaks, you want people to buy whatever it is you’re selling at the end of your presentation. But most of the time, people don’t buy. Why??? That’s what you want to know. Watch the video below to hear about the exercise that pinpoints what’s holding them back… And here’s what I […]
The Best Avatar To Imagine
When it comes to your voice – whether you’re writing your speech or the copy for your website, you don’t want to talk to your target market. Nope, that won’t work. Here’s why – nobody wants to be spoken to as if they’re a group. It’ll come out watered down, rather than them feeling like […]
It Pays to Educate Yourself
I have some pretty big news for you today, but before I announce it, you should get your weekly blog tip and frankly, it pertains… It’s easy to just copy other people that you see and think that you’ll get the same results while saving a few bucks. Um, no! What you see isn’t always […]
How to Capture “Before” Client Language
The most important thing you can do to connect with your audience both in terms of your marketing copy and in your speech/presentation is to use words that resonate. The problem is that most people who have solved the problem and are in the “after” part now use different language from when they started, and […]
A Cool Way to be Seen as a Thought Leader
Selling yourself is hard to do, but luckily there’s a standard tool in the speaking industry that does the work for you – the speaker one sheet. If you don’t have one, you’re going to need design one (or hire someone to design it for you) for event organizers and meeting planners. If this is […]
Sell Your Speaking with a Speaker One Sheet
Selling yourself is hard to do, but luckily there’s a standard tool in the speaking industry that does the work for you – the speaker one sheet. If you don’t have one, you’re going to need design one (or hire someone to design it for you) for event organizers and meeting planners. If this is […]
Two Ways to Look at the Price of Something
It can feel like you have expenses everywhere you turn. Yet, some things are worth investing in to grow your business. You need to be able to distinguish between what will take money out of your pocket versus fill it back up 10 or 100 fold. Watch the video to find out one way I […]